The hardest part about responding to everyone’s testing questions is… so many don’t apply. Not only do many zipper consumers not understand the testing requirements of current zippers, but they’re all stuck in a mindset of nitpicking between the exact same things. All toothed zippers look and function the same/similarly.Read More…
Tag: fashion
Durable Press-To-Close Bags
Plastic, Reusable, Press-to-Close bags dominate the household food packaging industry – consumers obviously love the ease of use that they provide. And I believe that durable soft goods wanted a way to open and close bags like this. In the end, I believe that all bags – from food packagingRead More…
Switching Costs
I pitched an investor a week or so ago and she asked me about switching costs. I said, “I don’t think any company has switching costs.” She didn’t agree. Now, I realize that I was speaking from my perspective. All of the companies that contact me whether in fashion,Read More…
True? False?
I made this blog so that I could one day look back at all I’ve accomplished or all I’ve tried (failed) to accomplish. I’m humble about it. No one will have to ask me about my startup story…just read my blog. I wanted this journey. I wanted the good andRead More…
Broken Zippers, Business, Fashion, Industry, Military, Packaging, Product Development, Replacements, Technical
YKK® Lobby
Many of the people who email me from the defense side talk about the “YKK LOBBY!” Even at AUSA, someone screamed, “Bring down the YKK lobby!” Everyone tells me YKK® dominates zipper procurement. I think this is why I’m having such a tough time obtaining federal funding for something EVERYRead More…
Yes, ANY Material
So many prospective customers always ask me, “What can you make the zipper out of?” I always answer, “Any material.” There are materials that we’ve already made closures out of and materials that we haven’t made closures out of…yet. And, yes, we probably could make a closure out of staleRead More…
Little But Mighty
The power of standardization is that ZS closures are ALWAYS air-tight, water-tight, and gas-tight no matter their size. The shape is constant. The only difference is the dimensions of the shape. The ZS closure can be smaller, larger, or the same size as an old-fashioned closure…such as aRead More…
Wardrobe Malfunctions
Male and female celebrities alike suffer of zipper woes. Imagine the embarrassment. Numerous people are watching and one’s body is exposed. Million dollar net worth celebrities make headlines and have their image slightly tarnished because of a $0.60 closure. The best way to prevent this is to upgrade to a more durableRead More…
Website Redesign
For the past two weeks, the Zipr Shift website has been under construction. The website that we launched with and that had been up for about 6 months was really terrible. It wasn’t mobile responsive. It was not fit for a tech company. My apologies. I didn’t know what IRead More…
Bags Should Open Like Bags
Purses, totes, briefcases, book bags, and handbags are all packages. They carry things. Why don’t their zippers reflect that? Well, there has never been a durable packaging zipper to use on fabric bags…until now. Introducing durable packaging zippers for fabric bags! The one and only Zipr Shift zipper.